July 2017 / POLIAKOV, the Extreme Vodka, announces the launch of its new advertising campaign “ICE WALL”, composed of two key visuals that have been officially released at Vinexpo Bordeaux in June. The campaign is in keeping with the extreme, thrilling and icy universe of the brand and will inspire POLIAKOV new digital operation to be launched in 2018.

In this new saga’s episode, POLIAKOV Vodka is featured in two dangerous and extreme situations. On the first visual, the bottle stands in front of a long, frozen and frightening wall. On the second one, the bottle is on the edge of a deep, bright and cold rift which seems drawing the bottle down. 

The campaign will be both printed and online. A full range of digital content will reach POLIAKOV’s target audience of millennials through social networks. Discover these brand new artworks on printed out-of-home advertisements in major markets including France, Belgium and Portugal among others. 


POLIAKOV, the Millionaire brand with sales up to 1.45 million nine-litre cases, pursues its success story. Sold in over 50 countries, POLIAKOV is one of the leading international Vodka brand. POLIAKOV owes this achievement to its unique quality, often rewarded in international competitions like in 2016 with the gold medal at the IWSC competition, and to a powerful advertising universe focusing on extreme cold and infinite space. (Source: The Impact 2017)
Check out the International POLIAKOV YouTube Channel 
Check out the International POLIAKOV Facebook Page 


An independent French group founded in 1934 by Jean Cayard, LA MARTINIQUAISE is a leading spirits group in France and features in the world Top 10. The group has a turnover of 980 Million euros and is proud to own four millionaire brands, LABEL 5 & SIR EDWARD’S Scotch Whiskies, POLIAKOV Vodka and NEGRITA Rum. (Source: Drinks International 2017). Visit our website for more information: www.la-martiniquaise.com