July 2017 / POLIAKOV, the Extreme Vodka, announces the launch of its new advertising campaign “ICE WALL”, composed of two key visuals that have been officially released at Vinexpo Bordeaux in June. The campaign is in keeping with the extreme, thrilling and icy universe of the brand and will inspire POLIAKOV new digital operation to be launched in 2018.
In this new saga’s episode, POLIAKOV Vodka is featured in two dangerous and extreme situations. On the first visual, the bottle stands in front of a long, frozen and frightening wall. On the second one, the bottle is on the edge of a deep, bright and cold rift which seems drawing the bottle down.
The campaign will be both printed and online. A full range of digital content will reach POLIAKOV’s target audience of millennials through social networks. Discover these brand new artworks on printed out-of-home advertisements in major markets including France, Belgium and Portugal among others.