December 9th, 2015 / POLIAKOV, the Vodka of Extreme, creates buzz with its freezing viral operation, using state-of-the-art augmented reality technology. The brand is proud to present its ephemeral interactive experience: the ICE BREAKER Challenge, an intuitive and dynamic game. The ICE BREAKER Challenge gives the opportunity for players to be completely immersed into the freezing and futuristic universe of POLIAKOV Vodka.

In a scenery made of stalactites and ice, players must protect the bottle of POLIAKOV against threatening ice monsters. The players, whether it’s on their own or by pair, will perform given moves in front of a 9×6 ft giant screen, which by the magic of augmented reality will trigger virtual attacks, eliminating the surrounding ice monsters. Those galactic powers, which will take various forms like frost shock waves or ice lasers, will eventually allow the players to prevail over the ice creatures.

POLIAKOV Vodka keeps strong relationships with its consumers and boosts its international digital communication with the ICE BREAKER Challenge video, published on the POLIAKOV Vodka Official YouTube Channel. The video captures the emotions and spontaneous reactions of the curious passersby and thrilled players.

Check out the video on the Official POLIAKOV Vodka YouTube channel

Please enjoy POLIAKOV responsibly.​

POLIAKOV, the Millionaire brand with sales up to 1.3 million nine-litre cases, pursues its success story. The international brand, sold in over 50 countries, is today the 3rd fastest growing global Vodka brand. POLIAKOV owes this achievement to its unique quality, often rewarded in international competitions like in 2014 with a gold medal at the Spirits Business Vodka Masters, and to a powerful advertising universe focusing on extreme cold and infinite space. (Source: Drinks International 2015)

An independent French group founded in 1934, LA MARTINIQUAISE is one of the leading spirits group in France and features in the world Top 10. The group has a turnover of 920 Million euros and is proud to own four millionaire brands, LABEL 5 & SIR EDWARD’S Scotch Whisky, POLIAKOV Vodka and NEGRITA Rum. (Source: Impact 2015)