27th February 2017 / POLIAKOV, the Vodka of Extreme, creates a great buzz with its futuristic digital experience: POLIAKOV Ice Quest, with over 1 million views already reached on YouTube and Facebook!
POLIAKOV Vodka developed a unique experience in virtual reality (VR) using a brand-new technology, the HTC Vive headset, the best VR device currently on the market. This technology using headphones, headset and joysticks stimulates all our senses. POLIAKOV Vodka recreated its unique freezing and futuristic universe through an immersive VR videogame.
“The POLIAKOV Ice Quest is a very modern, interactive and unique experience.”
At the very end of 2016, all POLIAKOV fans had the opportunity to discover the Ice Quest through a saga of 3 videos mixing the players who have been filmed and the POLIAKOV virtual universe. This saga has been widely promoted on YouTube and Facebook for all to follow the adventures of the players, discovering the inspiring and frozen POLIAKOV universe.
Click here to experience the complete POLIAKOV Ice Quest saga and prepare for a digital immersion in the POLIAKOV world!
The operation was a great success and was highly appreciated by journalists and high-tech influencers with numerous articles in the press. In 2017, it is time to think bigger with POLIAKOV Vodka, and settle the Ice Quest worldwide, with dedicated visibility in stores and with virtual reality activations in clubs and bars as well as partnerships with festivals.