June 2nd 2016 / POLIAKOV, the Vodka of Extreme, unveils a packaging and recipe revamp for its fruity spirit drink POLIAKOV Red.
The red berries formula has been upgraded for a more fruity flavour, with prevailing notes of raspberry and blackcurrant. The revived recipe will be highlighted on a promotional necktag during the first months following the makeover.
A new redesigned packaging will convey the modern and futuristic brand image further on with silvery red converging rays on the front label, and with a stronger range consistency regarding POLIAKOV Classic Vodka. The eye catching fruity red packaging is more appealing and will improve on-shelf standout.
Perfect in ice-cold shots or mixed in a long-drink, the enhanced POLIAKOV Red offers a sweet burst of fruitiness.
The first distribution area of POLIAKOV Red is Europe, mainly in Belgium where the POLIAKOV brand is ranked 3rd amongst Vodka brands. (Source: Nielsen MAT March 2016)
POLIAKOV Red new expression has just been released.
70cl – 18° – RSP 14€ / $16
Check out the Official POLIAKOV International YouTube Channel