FRUITY RELIFT
​BY POLIAKOV RED
POLIAKOV Vodka releases an enhanced version
​of its fruity spirit drink POLIAKOV Red

June 2nd 2016 / POLIAKOV, the Vodka of Extreme, unveils a packaging and recipe revamp for its fruity spirit drink POLIAKOV Red.

The red berries formula has been upgraded for a more fruity flavour, with prevailing notes of raspberry and blackcurrant. The revived recipe will be highlighted on a promotional necktag during the first months following the makeover.

A new redesigned packaging will convey the modern and futuristic brand image further on with silvery red converging rays on the front label, and with a stronger range consistency regarding POLIAKOV Classic Vodka. The eye catching fruity red packaging is more appealing and will improve on-shelf standout.

Perfect in ice-cold shots or mixed in a long-drink, the enhanced POLIAKOV Red offers a sweet burst of fruitiness. 

The first distribution area of POLIAKOV Red is Europe, mainly in Belgium where the POLIAKOV brand is ranked 3rd amongst Vodka brands. (Source: Nielsen MAT March 2016)

POLIAKOV Red new expression has just been released.
70cl – 18° – RSP 14€ / $16

Check out the Official POLIAKOV International YouTube Channel  
https://www.youtube.com/user/poliakovvodka


About POLIAKOV :
POLIAKOV, the Millionaire brand with sales up to 1.4 million nine-litre cases, pursues its success story. The international brand, sold in over 50 countries, is today the 3rd fastest growing global Vodka brand. POLIAKOV owes this achievement to its unique quality, often rewarded in international competitions, and to a powerful advertising universe focusing on extreme cold and infinite space. (Source: Drinks International 2015)

About LA MARTINIQUAISE :
An independent French group founded in 1934, LA MARTINIQUAISE is one of the leading spirits group in France and features in the world Top 15. The group has a turnover of 950 Million euros and is proud to own four millionaire brands, LABEL 5 & SIR EDWARD’S Scotch Whisky, POLIAKOV Vodka and NEGRITA Rum. (Source: Impact 2016)