POLIAKOV: THE 1st VODKA INTO SPACE
How far will the "K Degree" experiment go ?

PARIS, 24th of February 2014, PRNewswire / POLIAKOV, the world’s most Extreme Vodka, has launched a one-of-a-kind experiment in a quest to reach the ultimate level of cold: the K Degree, the most freezing temperature one may find in the universe, at -273°C. The “K Degree” operation was set in motion with a bottle of POLIAKOV being sent into the stratosphere, to an altitude of over 20 miles: a worldwide premiere for Vodka! The trip was recorded using an onboard camera, providing stunning images for the brand’s fans and enabling the “K Degree” concept to successfully combine reality and digital technology. One small step for man, but one giant leap for Vodka!

The POLIAKOV brand’s 180,000 Facebook fans will be able to follow the bottle’s adventures as it continues its journey to the stars, navigating between the planets and other heavenly bodies that fill the galaxy, in a series of eight exclusive videos, a cosmic mini-game and dedicated posts. The “K Degree” operation will be broadcasted throughout 2014 on YouTube and Facebook.

Please enjoy POLIAKOV responsibly.​




About POLIAKOV :
POLIAKOV, the Millionaire brand with sales up to 1.3 million nine-litre cases, pursues its success story. The international brand, sold in over 50 countries, is today the 3rd fastest growing global Vodka brand. POLIAKOV owes this achievement to its unique quality, often rewarded in international competitions like in 2014 with a gold medal at the Spirits Business Vodka Masters, and to a powerful advertising universe focusing on extreme cold and infinite space. (Source: Drinks International 2015)


About LA MARTINIQUAISE :
An independent French group founded in 1934, LA MARTINIQUAISE is one of the leading spirits group in France and features in the world Top 10. The group has a turnover of 920 Million euros and is proud to own four millionaire brands, LABEL 5 & SIR EDWARD’S Scotch Whisky, POLIAKOV Vodka and NEGRITA Rum. (Source: Impact 2015)



About POLIAKOV :
POLIAKOV, the Millionaire brand with sales up to 1.3 million nine-litre cases, pursues its success story. The international brand, sold in over 50 countries, is today the 3rd fastest growing global Vodka brand. POLIAKOV owes this achievement to its unique quality, often rewarded in international competitions like in 2014 with a gold medal at the Spirits Business Vodka Masters, and to a powerful advertising universe focusing on extreme cold and infinite space. (Source: Drinks International 2015)


About LA MARTINIQUAISE :
An independent French group founded in 1934, LA MARTINIQUAISE is one of the leading spirits group in France and features in the world Top 10. The group has a turnover of 920 Million euros and is proud to own four millionaire brands, LABEL 5 & SIR EDWARD’S Scotch Whisky, POLIAKOV Vodka and NEGRITA Rum. (Source: Impact 2015)